Williams Handbaked, Preston
Famous for making big, chunky biscuits packed with flavour, Val’s no-nonsense approach to baking has won her a loyal following across the northwest. Val learned her trade on a market stall and then a bakery in Aberdeen before returning to her native Preston and setting up shop in her hometown.
Building her business by selling direct at local markets, the decline of traditional street markets prompted her to focus more on farmers’ markets, food festivals and independent retailers.
Val’s biscuits are now a real institution in the northwest, having established a loyal following built up over the years of selling her wares direct from market stalls across the region.
Famous for their generous pack sizes, Val’s range of biscuits comprises classic English favourites like chocolate gingers, Shrewsbury and delightfully sticky Eccles cakes.
Assisted by son Tom and daughter-in-law Katie, Val’s dedicated team of bakers in Preston follow exactly the same recipes they always have and are obsessive about quality control.