Ben Holland

High on the northern slope of the Forest of Bowland, overlooking Morecambe Bay, the Holland family take great pride in rearing happy animals who can enjoy one of the best views in the county.

“It’s an amazing place to live and work,” said Ben, who runs the farm with sister Aleisha, mum Margaret and dad Tony. “On a clear day, the views stretch for miles – from Ingleborough in the Dales all the way up to the Lake District Fells.”

“We’re not from a farming family originally, but dad fancied a career change and started the farm from scratch by renting a parcel of land and rearing pigs. We started butchering them ourselves and selling the cuts at farmers’ markets and then diversified.

“While we do supply wholesale customers, we’ve always sold direct at farmers’ markets because it keeps you in touch with your customers. If something’s not quite right, you get instant feedback, so it keeps you on your toes!”

“Now we raise our own cattle, sheep and – of course – turkeys. We get the chicks at four weeks old and they spend most of the summer outdoors roaming free. They come in overnight but then they’re out again at first light.

“All our birds are bronze turkeys and because they’ve spent so much time outdoors, the meat is firm and naturally low in fat but packed with flavour.”

“We’re fattening them up indoors now before they go for slaughter. We then hang them to allow them to mature for a couple of weeks and they will be ready for collection from the butchery counter at the Food Hall the week before Christmas.”