Bowland Brewery, Beer Hall and Food Hall join forces to encourage visitors to try something new during January
Launched four years ago, Tryanuary encourages shoppers to take a break from their usual haunts and explore new food, drink and venues they haven’t visited before.
So this January, the cafes, bars, restaurants and shops at Holmes Mill will be encouraging visitors to celebrate an adventurous New Year and explore the vast range of food and drink on offer at the Mill.
Bowland Food Hall food-finder Alison Ashworth said: “After a fantastic Christmas, we’re re-stocking the shelves with new lines and fresh produce is coming in daily. Ask Jo or Callum on the butchery counter or Jan in the deli for their recommendations.
“And if you’re on a bit of a New Year’s health kick, have a chat with Sarah on the juice bar, where you’ll find an extensive menu of delicious smoothies and energising juices that are packed full of healthy ingredients.”
Bowland Brewery general manager Craig Hall added: “January can be a tough month for local pubs and retailers but the New Year is a great time to make changes and try something new, so why not make an enjoyable New Year’s resolution you’ll actually keep by trying a few different brews during January?
“As well as our core range of premium cask ales like Hen Harrier, Boxer Blonde and Pheasant Plucker, look out a couple of special edition Bowland beers in the Beer Hall this month, with bottles, cans and mini-kegs also available in the Food Hall.
Spearheading the nationwide Tryanuary campaign is Tom Stapley, who is coordinating a national team of local ambassadors – each championing the cause of the beers and venues that are unique to their particular patch.
“A campaign like this needs local people to galvanise local businesses,” said Tom. “It needs people all over the country to celebrate the beer on their doorstep and share that with the nation through the different mediums of Tryanuary.”
The full range of Bowland Brewery products in cask, keg, bottle and can are available via Bowland Beer Hall, where cellar manager Jason Menzies and bartender and all-round beer geek Dom Greenwood will also be encouraging visitors to broaden their beer horizons during Tryanuary.
Watch out for regular updates on the Holmes Mill social media accounts at #NewBeerThursday #WednesdayWalkround.
For more information on Tryanuary visit: www.tryanuary.com or search social media using the #Tryanuary hashtag.< Back to the blog archive
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